Strategy • Branding • Design
Web • Social
Everbrite Coatings is an impressive brand with a range of different products that restore, protect and coat metal and other surfaces while also offering very timely options for antimicrobial protection. Their commitment to customer service, products free of carcinogens, and the efficacy of their products made them an ideal client. They came to Bee-line looking for updated branding, a new web, updated design collateral and social campaigns.
Our approach included ensuring the new web would be a completely user friendly, visually enticing experience, as well as differentiation between each product and its individual brand to eliminate confusion and increase user awareness of the benefits of each product. Our social strategy involved uplifting their antimicrobial product, CrobialCoat, specifically to increase awareness of the value and efficacy of the product.