Strategy • Branding • Design
Web • Promotion
Bee-line was hired on as the agency of record for Lutheran Social Services of Illinois (LSSI) to develop their brand and expand their advancement opportunities. After reviewing LSSI communications, budget approaches and strategic direction, we decided that in order to fill the financial needs gap, there needed to be an aggressive, coordinated, effective and efficient effort around the stated strategic directions as articulated by LSSI.
Our approach included shifting LSSI’s visual communication of despair to one of wellness and hope. We extended positive messaging throughout their materials and focused the majority of our attention to telling the stories of the good works of LSSI and the outcomes of their work to further advancement efforts.
Are you a non-profit organization that depends on charitable donations so that you can do your good work? We are Bee-line. We are experts in helping organizations reach out to their donor base in new and innovative ways to socialize their mission, and increase overall contributions.
Contact us to learn more.